Monday, February 2, 2009

Project 1 - Noriko Matsuba

Stonestown Galleria Field Trip


We selected the store Lupicia, a retail store that sells fresh tea, and observed and analyzed its floor plan arrangement, circulation, display fixtures and visual identity. The overall dimensions of the store are twenty by seventy feet. The lighting consists of built-in ceiling lights as well as lights angled toward the displays along the walls. Display fixtures are very basic, just shelves, counter space and two freestanding tables. Surface textures are wood walls and flooring with a white painted ceiling. The circulation is linear. The visual identity is very clean, natural, organic and earthy with colors of wood, green and yellow.

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