REVERB opening night: Wednesday, May 11, 2011

For more info, pics, and videos about the show, please see the REVERB entry at trogu.com.
Click below for enlarged views of the images.

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Final REVERB logo in one of its color variations.

Jack Adams Hall (SF State) on opening night. Video still frame by Kevin Funk.

Just the room (no people). Composite panoramic photo by Kevin Funk.

The floor model, laser cut components by Kimberly Covey.

Reverb call for entries poster 2011

Style of figures will change depending on application: poster, exhibit graphics, invitation, program, photo booth, etc.

Reverb structures details and materials specifications

Details presented by structures team on Tuesday, March 22, 2011

1. How does sintra panel attach to aluminum panel

2. Foot of panels. How does sintra panel sit on the ground. Consider need for gaps to route electrical wires if needed.

3. Shelf. How does bracket for shelf attach to sintra panel or to aluminum channel.

4.How does shelf attach to bracket. Determine depth of shelf based on available raw material (8'X4' sintra or ply).

5-6. How does lighting (which type) attach to upper shelf. Determine upper shelf which also functions as stiffener for structure.

7. How does aluminum cross brace attach to upper shelf or aluminum channels.

8. Islands with shelves. Design matches larger wall except less vertical material (none?) Consider using 1"x1" channel of which we already have some. Must display 3D products, hold DVD players and various projectors. Must route electrical and AV wiring.

9. Projection screens. Approx. 48"x36". Determine frame material for stretching fabric with thread. How do frames attach to uprights. Determine number of screens. Ideally 24 screens but getting 24 LCD projectors is a challenge. Slide projectors only show static images, not very appealing.

10. Artwork hanging system. Determine method for hanging artwork.

Attached are also the dimensions of the materials currently being considered. If we need to double up on the sintra that's OK. A quick calculation of 48 panels x $40 is still less than $2000. the shelves could be wood. I did a rough quick calculation: sintra: $2000; channel: $2000; 1/2" plywood: 1000. The plywood includes shelves for the main structures (12x48 each) and shelves for the islands (24x48 each), 6 for each island, stacked 3 times, one for products and 2 for equipment. Lighting is still out of the picture and it needs to be addressed.

More Logo Concepts

The middle logo came out a blurry for some reason after exporting it but you get the general idea.

Reverb - Logo sketches - Ver.2 - Sat. Feb. 13, 2011 - Pino's comments

Hi graphics team,

I looked at the variations you made based on Thursday sketches. I assembled the three that I think still have the most potential in a single page, in the order from most potential to least, in my opinion. We can still discuss all the others as well, if you post them on the official blog: 524exhibit.blogspot.com it's easier I can post comments.

Anyway, here are my thoughts:

Design 1.

This is one of the original sketches, I think it's still very strong. I placed the images which I believe inspired it, although several people had similar ideas. The font is probably not quite right yet, although despite what I said about caps being more readable for this word, here lower case seems to work, maybe because the monospace font and wide serifs give it more character. I believe it can be very flexible, with the background design and the thickness of the wire changing from version to version, or maybe just the color changes, with the reversed font staying the same. The wire design maybe can be automated and many designs could be generated automatically. (I am attaching an art piece by a recent art grad student who did a series of drawings made by a rolling ball over carbon paper in a tray as he traveled from place A to place B with his pickup truck, a kind of automatic but random design -- Jesse Houlding). The "wire" could become an actual three-dimensional object in the show. Adding the tag-line to this will be tough but can be done.

Design 2.

The image in the blog was really small, so I enlarged it and it's probably blurrier than it should be. I like its simplicity, how the "RE" is only slightly off, without being a complete separate word (as was in another design). This look has been done before but then again, what hasn't? One could play with the degree of fuzzyness and the color change in the two shadows at the sides.

Design 3.

Although this one is maybe too much about "sound", the symmetry makes it strong. The difficulty would be managing the contrast between the bold letters and the thin black and gray strokes of the circles.

I thought that the logo that had the handwritten (wire) tag-line connecting the side letters was not as strong. Also, the "LED" logo seemed too literal, about electronic display.

What do you guys think? Maybe you can discuss amongst yourselves first or on the blog. I will post these notes and the image also on the blog.

Best,

Pino

Project 2: Mood Board & Logo Sketches

Logo Sketch(s)

Here are some logo sketches I did with the word “reverb”. Because of the nature of the word, I was leaning more towards repetition and/or reflection of the letters themselves in order to create a logo.



These are various images that I thought would pertained to the word “reverb.” I took these because there are only so many ways of visually communicating sound, since is not visible. While taking/choosing these, I noticed that there seems to be an emphasis on light refraction/waves, as well as organic repeating matter, and hand crafted letterforms.

Reverb Moodboard and Logo Sketches

I began my research by looking for examples of artists and scientists who have attempted visualizing sound. These images mostly consisted of strong geometry, fractals, lines, or concentric circles. 

Logo Sketch

As I mentioned in my Mood Board, my concepts for the Reverb logo are based on the idea of visible vibrations. When I think of the word “reverb” I think of sound, and more specifically sound waves. By using thin lines and repetition, I wanted the create a visual representation of sound and movement.