Project 3

Alix Jiang p3 Logo Draft

Want it to be clean-look and original.

When I create the strokes, I tried to give each letter a flow.

Logo for me is more like first-sight feeling and click when people look at it.

I am still working on more ideas.

Just wanna hear some opinions from class.

Thank you.

Project 3A - Logo Sketches /// Sean Fridman

Here’s a rough sketch of my idea for our Stream logo (just the word, ignore the circle). Basically, my idea was to create a feeling befitting of the word stream through whitespace. The spacing between letters gives the impression of air being able to flow freely through and around the word, which I think evokes a fitting atmosphere.



Another idea I had was to identify patterns in the whitespace and illustrate them. I guess this was just to add interest to the logo while still hopefully maintaining a similar atmosphere.




















Here’s a computer rendering of the logo with the whitespace illustrations (it’s just a quick vectorization of my handwriting, so it’s pretty rough). An idea I had for the logo’s color was to have the school colors on the right, in the circles, and the exhibit’s color(s) on the left, in the convergent line thing.

Proj 3a - logo ideas

The idea was to use the concept of actual streamers to form the word. There are many options to set mood, depending on the typeface and width/flow of the streamers.

Project 3a: Paul Carlson -- Logo Sketches

Playing with the idea of stream as in the aquatic variety; what can also be conveyed is the idea of the flow of information and data from one place to another. In other words, 'stream' as a way of describing the design process.

Project 3a: Logo Sketches

I wanted to put in "20th" in the logo because it is the 20th anniversary. Since I think of Stream as streamers, I was kind of playing with that fun part of celebration by making the letters uneven and playful. I put in the school colors on some and also put in streamer like lines. The "stream" in blue was suppose to be like the color of water.

Project 3A: Logo sketches

The concept that I had for the “stream” logo was to be fluid or ribbon like form. After several sketches I realize the “S” could be altered into a ribbon like form. And the font I used was Magneto bold, it had a classic look, like a font found on a old train logo. Also with the miniature 20 symbolizing the 20 years of moving forward.