P6 Mauk | Julie Silverman

I think it's very evident that he started out as a graphic designer, particularly in his philosophy (online and from the visit) of being all about the message/story of the exhibit. We can talk about materials and lighting until our faces turn blue, but if there's no cohesive idea/content, then there really is nothing. This is crucial for us, particularly with so many people involved. The theme and ideas and various attached concepts must be articulated very clearly, and we must periodically put all our work up to evaluation on whether it meets those goals. Simply doing stuff for the "cool" factor rather than designing to a message is a great way to have a disjointed mess of an exhibit.