Tuesday, February 3, 2009

Wilson Chiu : Gap

To create a better understanding of how exhibits work, I think visiting actual store locations and understanding the fundamentals of featuring is a huge factor in our learning process. Out of the many stores to research in Stonestown, I decided to survey Gap, only because no one else is researching it.
The front view of the store features mannequins with different kinds of dressing styles. They were held up by metal poles on square bases and are cast over by lights suspended from the ceiling, creating an illuminated effect. There were also Gap posters behind the mannequins that were held together by thin wires to give a nice clean look. Upon entering the store, we can immediately get a sense of freeness with no restrictions. We can choose to look left or analyze the clothes on the right but above all, the spacing inside the store feels just about right.
The only thing I didn’t like about the store spacing is the side walls. The spacing in these areas tend to be a little bit more packed together with too many things to look at once, thus, causing our eyes to drift away easily. Another hindrance in the store were the pillars, one in the front and one in the back of the store. They are obstacles that could have been used to their advantage but instead they overlook it by only putting a mirror on it.

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