Saturday, February 14, 2009

Alix Jiang Logo

1st Image:
Here are six versions of the logo. 
S.= stream    
I imagine the flow of the letter imply some of the structures in the exhibition.

2nd Image:
My concept is inspired by the traffic lights.
"stream" means "flow", while the logo is rotated as a person moving forward.
On the contrast, the pattern in the red spot looks like someone is standing still/stops flowing.
During our design process, we sometimes flow and sometimes stuck.
As a matter of fact, life also goes back and forth between these two, which requires balance and harmony in order to pursue a happy life.


  1. I like all of the variations your exploring, simple and elegant

  2. i like the simplicity as seth mentioned. the blue on the right hand corner is very attractive.