Stream logo Sat. 2-28-09

I prefer the first in sherwin's variations (top-left). The tagline needs to be more legible. Micah's is cool but I worry about it holding up in all the applications. I am posting them so we can reply in the blog if necessary and also to keep a record. Somebody mentioned we should display our work (the class) in the exhibit. Somebody else said there should be a section about the class. Maybe it should be a display of all the work (process) that it takes to do the exhibit, from all perspectives: graphics, 3D, and organization. Send more, if any...

project 5: exhibit examples

Playful elements could facilitate in a celebratory aspect of our show, and if skillfully employed, such details would not necessarily have to take away from the exhibited design. How do we make elegant skeleton-like structures work for exhibited design within our space? And how can we make the structures reusable?

more logos

Kerning still needs tweaking.

Project 5 - Mood Board 2 /// Sean Fridman

I had no idea where to get examples of exhibits I liked, so I ended up only doing the second part of the assignment.



*** Typo: where it says the desk, dog, and soap/towel represent immersivity, I meant to put "cleanliness and simplicity".

Project 5

These are my two mood board. The (A) one is the idea i have fore "stream" and the (B) mood board are the exhibit ideas :)

Project 5: Paul Carlson -- Exhibit Example/Mood Boards

Board of different exhibits with elements that I liked.

Mood board for Stream exhibit.

Project 5: Jennifer Lee

The image on top is the mood board of "Stream" and the image on the bottom is the mood board from interesting exhibits. Inspirations are from lighting with fabrics or plastic to give the illusion of flow and the usage of large space.

Project5/Steve Belale

project 5

Project 5 : Exhibit Mood Board | Wilson Chiu

Exhibit 1a

Exhibit 1b

On my mood board, I was generally looking for exhibits with esthetics in terms of color and structural design. My first thought on exhibit designs were curve and angular objects so I selected out structures that show movements. I tried to avoid exhibits with multiple colors because they remind me very much of trade shows. I was more fond with exhibits that share a similar shade or color because it shows consistency.

Project 5 - Tiffanie Yip

I think the lighting of the exhibit is really important and maybe have some blue lights to give it a watery mood.

Alix Exhibit mood board

I found some images on DeZeen website as well as MoMA NYC and New Museum NYC website. The direction is to go contemporary, clean, spacial, and at the same time look at flow, motion, and atmosphere.  

Project 5: Exhibit Example Board & Exhibit Mood Board (Connie)

Exhibit Example Board (Research)

Exhibit Mood Board (Environments)

Project 5

(Exhibit Example Board & Exhibit Mood Board)

The Exhibit Example Board and the Exhibit Mood Board are from researched images of existing exhibits and environments that I find genuinely interesting. The tabloid collages of exhibits and other environments communicate my concepts and ideas of what the exhibit should look and feel like.

The exhibit’s experience should have meaning and purpose with the objective to communicate the feel and look of “Streams”. “Streams” should covey the special combinations of SFSU's Design and Industry’s 20th anniversary event party celebration and the symbolic flow of the beautiful environment’s natural nature in industrial design. It should be successful executed in an artistically creative way, with a unique, intriguing, elegant, classy, and fun design that is well organized, uncluttered, comfortable, safe, clean, green, and environmentally friendly.

The Exhibit Example Board and the Exhibit Mood Board inspirations and visions that compliment and expand on the imagery are all made possible thanks to the sources of Mauk Design, West Office Exhibition Design, and others. All their design works are extremely impressive and inspirational to our 20^th Annual Design Exhibition Show of Students Work “Stream”.

Project 5 - Exhibit Mood Board -LEo Zhao

The first example board is about the exhibition in general. Modern and elegant should also be a huge consideration for me. Clean and neat details can always caught people’s attention.
How to use the space wisely is important as well. Since the space itself is not a rectangular shaped room, it will be nice if can leave the center space open in some way and display the things around the center. In that way, people won’t be distracted by the uneven walls.
The second board is about our show. The show should definitely create some motion since our name and theme is stream. Therefore, if we can generate some kind of flow or make the whole show flowing, it will be awesome. The structure should have some kind curve because our name is stream. Also I have chosen some hanging pictures. That's my direction about how to hang the posters and stuff like that. The color is kind blueish because it can create this cool and stream feeling.
I believe our exhibition design should have a feeling, a mood, or a theme. It should be kind personalized in some way. When people go into the show, they will be surprised by the displays and the show itself. It is not going to be like “oh, it is just another exhibition.” Personally, I have the strong feeling that we should able to built some piece symbolize our class. I mean we should build one piece just for our class. It is like a sign for our class because the show is not only about all the DAI student works but also our class.

Project 5 - Exhibit Mood Board - Noriko Matsuba

Little things to keep in mind: lighting, dimensions, motion, interactivity, suspending from the ceiling, sound.

project 5: exhibit mood board by marion g.

The exhibits (1-7) selected for my mood board had parts and apparatuses that were significant in determining how we could build our own by substituting electrical lighting, structural, and graphical characteristics to achieve the visual effects.

1. This exhibit has a space frame display with a lot of potential in designing our own entrance to the exhibit. It has no walls on the sides and back and is good for conserving materials. It has a modern appeal that will give observers a clean view of whets being displayed. The picture at the rear of the frame allows the viewer to see it with less distraction.
7. These computer monitors used in front and large picture in the center can be inexpensive to make using paper. Plastics and paper can be used to substitute screens or graphical pics and they will serve the same purpose and give observers the same effect.

mauk design

visiting mauk design was very interesting and helpful I feel to helping us get inspiration for creating our own exhibit. I really enjoyed the fact that they liked to create exhibits that "moved," or at least had a sense of motion to it and hope we can create something similar in our own. The trade show exhibits I found particularly interesting, especially in terms of having to pour your energy and time in to something that may perhaps only get a few uses out of it. We are going to have to deal with that aspect as well, so it is important that we create something that is memorable and that will stick in peoples heads after they have left and our exhibit gets taken apart. 

P6 Mauk | Julie Silverman

I think it's very evident that he started out as a graphic designer, particularly in his philosophy (online and from the visit) of being all about the message/story of the exhibit. We can talk about materials and lighting until our faces turn blue, but if there's no cohesive idea/content, then there really is nothing. This is crucial for us, particularly with so many people involved. The theme and ideas and various attached concepts must be articulated very clearly, and we must periodically put all our work up to evaluation on whether it meets those goals. Simply doing stuff for the "cool" factor rather than designing to a message is a great way to have a disjointed mess of an exhibit.

Project 6 Mauk Design - Tiffanie Yip

The Mauk Design field trip was a good experience for me because I was actually inside a design studio. I like how the studio was set up with the windows on top because it was really bright with sunlight shining in. It was cool seeing the sketches of the McDonalds exhibits and the final picture of that huge hamburger. I was amazed when I heard that it only took two people to work on the McDonalds exhibit. I thought it was really interesting learning about who designed the logo for the Pluto’s Restaurant and also Charles Swab’s wine labels. When he told us how he designed the Pluto’s logo, I was really impressed it was done by the line tool. I also liked the many different win labels that were displayed on the bottle in different colors and fonts. I had a good time at the Mauk Design.

Project 6 - Mauk Feild Trip /// Sean Fridman

I enjoyed our trip to Mauk design. Seeing an actual exhibit design firm and talking to an actual exhibit designer, perhaps not surprisingly, gave me a greater understanding of exhibit design. One thing I came away with from the trip was an improved understanding of budget. Learning that Mauk can use $50,000 in a space considerably smaller than ours made clear to me the necessity of utilizing clever thriftiness in creating Stream. Also, it sort of levelled my imagination closer to reality in regards to a truer appreciation of our budget and what can and cannot be done therein.

It was interesting to see the abundance of sketch models lying around the Mauk office. This helped me understand the importance of concrete visualization. No matter how sound a concept is in your head, you can’t know exactly how it stands up to the complications of reality without seeing it in reality.

Additionally, I like Mauk’s focus on motion. Designers are often focused on XYZ and forget that there are other, highly effective dimensions that they can incorporate into their designs. I think the use of motion is a great idea for Stream.

Having said that, I would also like to assert that Mitchell Mauk is a funny guy. He’s all designy looking and funny and whatnot. Cool guy.

Project 6: Field trip to Mauk Design

During a recent field trip to the Mauk Design, an exhibit design mainly for trade shows, we were able to have an inside look. We were able to study exhibit designs, the process and ideas were they are derived from. During the trip we saw small paper dioramas of present and past exhibits. Along the walls we were able to view printed pictures of past exhibits like the McDonalds and the employee rewards and success exhibits. Also we saw a small preview of an upcoming airport terminal; the host also showed several ideas that worked and did not worked.

project 6

PROJECT 6: Mauk Field Trip

DAI 524

Jesselyn Hernandez

Tuesday, February 24, 2009

The Mauk Design field trip was an informative experience that allowed us to understand the concept of preparing for various exhibits. Some main points that Mitchell Mauk focused were on time management, materials, and concept. 

Mitchell explains that every assignment takes a lot of time planning and prototyping. For instance, Mauk Design had a visual communication project for a modern fresh recently completed airport. Within this project some requirements were vital factors toward functionality. Overall this project took them a lot of re-assembling and re-structuring, as well as a whole year of stress and tension.

At the end of the day you were able to get a general idea of the development, procedures, and course of action that one would have to take to design an exhibit. 

Project 6, Mauk Design

     Last visit at Mauk Design was quit an experience. The small office with big projects got my attention. The owner, Mitchell Mauk, gave good presentation about some of his past and ongoing projects in exhibition, graphics, products and even logo design. he told us about his opinion that a good designer has to be able to design anything, and that's what I believe too.

     In my opinion, Mauk design is the place that brilliant ideas meet the most effective solutions and bring the big projects to the end. Since my emphasis is exhibition designing, this visit was really inspiring for me. Everything from sketch models to pictures and models of finished projects were exciting. The project that got my attention was the MacDonald's innovation exhibit in its worldwide convention. The dazzling idea of using inexpensive and simple materials to make that huge and beautiful exhibition, was admiring. It also taught me that with smart use of materials and budget, you could come up with the finest design that can compete with the best of its own kind. 

Project 6 Elsa Huerta Mauk Design

I was actually surprised to see that even the little things we do such as sketch models actually get used on a regular basis at design firms. The scale to what effect things like a simple clear piece of plastic with a print on it can make was impressive.


It was also very reassuring to know that there are a multitude of cheap materials that we can use and stretch in order to make our exhibit impressive without having to fill every corner of the room. The scale to what effect things like a simple clear piece of plastic with a print on it can make was surprising.


I also really enjoyed being able to look through the drawers of materials and find things that could influence similar materials to the materials that we chose to use for our exhibit.

Invitation to view Lisa's Picasa Web Album - project and magic

You are invited to view Lisa's photo album: project and magic project and magic Vegas - Feb 18, 2009 by Lisa View Album Play slideshow Message from Lisa: I went to Vegas last week to help out with the launch of my friends new shoe company, the 'væl project'. Concurrent with Fashion week in NY, Vegas' apparel trade shows 'Magic' and 'Project' showcase all major apparel brands for store buyers, investors, stylists, and what have you.. For the purpose of our show, not counting budgetary issues, I was very inspired by the celebratory quality of these over the top productions! Check out the link for some photos.. If you are having problems viewing this email, copy and paste the following into your browser: http://picasaweb.google.com/lh/sredir?uname=lisa.c.eriksson&target=ALBUM&id=5306063209022197345&authkey=K03DslkfjEU&invite=CIvtss4H&feat=email To share your photos or receive notification when your friends share photos, get your own free Picasa Web Albums account.

Project 6: Paul Carlson -- Mauk Design

The class trip to Mauk Design was enlightening and informative. As Mitchell Mauk mentioned, all exhibits should tell a story; we need to figure out what the story of Stream is, and how best to package/convey that. Another thing he mentioned that I thought worth taking note of was the fact that the only truly green/sustainable exhibit design is one that uses less, not more; also, if it can be re-used, so much the better. This is something I believe strongly in, in making (at least some components of) Stream re-usable. I also particularly appreciated his suggestion for making exhibits dynamic by incorporating movement, whether actual (as in the case of the Reynolds Composites bicycle wheel display) or illusionary (as in the case of projectors mated with Gobos).

Project 6 Mauk Design (Connie)

Connie Tong

DAI 524 Exhibits

Professor Trogu

Spring 2009

Mauk Design

“Ultimately an environment or exhibit tells a story. The space and its architectural features, as well as displays, audio/visual enhancements, create a dimensional narrative that should express a client’s mission and vision.” – Mitchell Mauk

I love Mauk Design! I am extremely thankful to have had the opportunity to visit and explore Mauk Design. It was an amazing learning experience that impressed and inspired me creatively. Mitchell Mauk’s is an incredibly talented exhibit designer with an enormous amount of design awards well deserved because his exhibits communicate meaningful messages and solve problems proving “a good designer can design anything.”

What was most interesting to me are Mauk’s wise advices and suggestions for our 20^th Annual Design Exhibition Show “Stream” and what information we can gain to use in our exhibit. The good ideas of utilizing hanging objects will eliminate frames and posts and utilizing 10% divider divides without covering up the whole space are helpful tips. These helpful tips will save us time and money. Time is saved from building and money is saved from spending on supplies and materials for building. Which are beneficial to us, because of the unfortunate fact that time and money is what we do not have much of. However, there is still hope because if Mauk’s small team can work miracles, we can too with our large team of skilled and talented people in our exhibit design class.

Visiting Mauk Design is genuinely a special treat for industrial designers. It was a helpfully inspirational experience that was well worth the trip (even traveling in the pouring rain). I am extremely excited about West Office and can’t wait until we visit them too!

project 6 Leo Zhao

“Good designers are able to design anything”

When I first went inside the Mauk design, I was impressed by the number of awards this design firm had won. It was really a good experience to hear Mitchell’s presentation about his works and his design philosophy. The most memorable line he said was that “Good designers are able to design anything.” Design is about problem solving. Each time a client brings a project to them, they consider it as a new problem needs to be solved. For us, our biggest problem is how to use the weird space in Jack Adams hall. I really like his idea about create some kind of motion and don't use all the space in an exhibition. Stream has its own motion and I think if we can cooperate this kind of streaming motion into our design, it will lead to a great flow.

Project 6, Mauk Design

Visiting Mauk design opened my eyes about the shear scale of being able to design a full exhibit at industry standard. The examples showed to us were extremely worth considering all the different aspects of exhibition design. 

One thing which surprised me was the size of the design team at Mauk. Considering the size of projects and the size of the clientèle their team is extremely small, So with the amount of man power and “cheap” labour as Mitchell put it we should be able produce a show to be proud of. The work shown to us highlighted the need for sketch models and strong graphics. It was interesting that he said that he used to do the graphics for some companies then designed the exhibit. This process is very much like how we are doing this exhibit. Starting from scratch and coming up with the whole concept. 

I was impressed with the amount of reference material they had, with regards to both magazine articles and material samples. Mauk seemed to be subscribing to all the major design magazines both here in America and also in Europe.

Project 6/Mauk Design/Steve Belale

Last week's visit to the Mauk Design Studio was an enlightening experience. The therapeutic rainy weather outside added to the good vibe. It was inspirational and also great to see how a once graphic designer blossomed his career into an award winning, world renowned exhibit designer. The conference room was littered with dozens of awards, too many for a table to hold. Some were just being used as paper weights on the center table. Ridiculous. Also the magnitude of his projects were equally intense.

Design is about solving problems, whether graphic, product or exhibit. This is what we most focus on, solving the problem of putting together the annual DAI show with a limited amount of resources. I really liked his thrifty exhibits that used mylar with lights and also the walls made out of textile materials with holes cut in them to allow viewing through the other side. Also the spiral exhibit of the tiles was inspiring as well as the one for the airlines with hundreds of photos hung from the ceiling.

Project 6 - Mauk Design - Noriko Matsuba

When we visited Mauk Design last Tuesday, we entered as a class full of eager yet unsure and perhaps intimidated student designers seeking direction and guidance in this new and exciting field of design. When we left the office, I felt a more positive and confident energy from the class as a whole.

Mitchell Mauk gave us helpful insight in working with a limited budget and awkward exhibit space like considering hanging things from the ceiling, directing people’s movement by obscuring just 10% of the view and being green by using less materials rather than using lots of green materials. I also found it beneficial to see the layout and environment that these designers work within.

Project 6 : Mauk Design | Wilson Chiu

The previous exhibits designed by Mauk Design was already a huge influence in direction for us. Being introduced to Mitchell Mauk himself was worth the experience. I feel that Mitchell has given us many pointers and advice throughout his presentation. What really caught my attention was his philosophy on design where a designer must be capable of designing anything. I truly believed in that.

Mauk spoke of materials and lighting and how placement can really bring out the best of it regardless of whether its a cheap material or not. He also talked about how we can invest in a very expensive hanger for the ceiling and using that as a base, we can use very inexpensive cotton drapes and even plastic printed on inkjet to create a dazzling affect. The exhibit which inspired me the most was probably the Italian stone exhibit where everything was just spiraling down to the middle. Interesting fact was that the viewers eventually become stuck in the middle and was forced to turn around and look at the other direction with different panels.

Overall, touring the Mauk Design was a great first step experience in opening up our eyes and seeing what we are capable of dong with such a small budget. It would seem that anything is possible as long as we’re determined.

Sherwin David - Mauk Design Trip

Mauk Design, located in San Francisco, is a highly recognized design firm withing the industry specializing in trade shows and exhibitions. Mitchell Mauk, founder of Mauk Design, with a graphic design background is an award winning designer helped develop the graphic image of the early days of Apple as well as Sun Microsystems' identity. Mauk Design's past and present clienteles include Herman Miller, HP, Levis, McDonalds, Microsoft, Pixar, Sony Computer Entertainment and Walt Disney World.

The trip to Mauk Design was a pleasant experience. Mauk gave us an inside look in his studio, designs he is currently developing, his process, and some useful and insightful tips and pointers on how to put on a show. Mauk emphasized on making show or rather exhibitions to be fun and interactive. Motion or incorporating same form of motion completes and makes for a more lasting experience for the visitors or spectators. Mauk also likes to incorporate objects that hang from ceilings, but reiterates that you don't need all of the object to obstruct your sight line but only a small portion of it. I am sure that we will have many objects hanging from ceilings, whether it be a display or a student's work. Hanging objects fills up a room and make for a more interesting exhibit that I feel will reinforce the name and ideas behind this year's DAI student exhibition.

I found Mauk's portfolio to be impressive and his clienteles to be diverse. His last project, a way finding system for a the newly built airport in Doha, Qatar, was impressive especially the materials used for the signages. The celophane construction for the McDonald's exhibit was eye catching. It was also exciting to see a glimpse of the future by getting sneak peak look of what the McDonald's restaurants will look like.

project 6: Mauk Design by marion goldsmith

Mauk Design: Observations

The trip to Mauk Design was very insightful, and owner Mitchell gave us some innovative ideas of how to make our own exhibit with limited resources. Most of the projects on display were graphic design based, but his philosophy was “a really good designer should be able to design anything.” Other important concepts for successful exhibits were to exercise sending a message through graphic design. Most designers like three dimensional models because you can visualize better, but all of these can’t be done by computer. There were some questions in the structural area that were answered. When building our exhibit Mitchell’s advice was use inexpensive materials to maximize space.
There were materials from his exhibits that consist of thin sheets of plastics, and I got some ideas of how we could use them for our exhibit. He mentioned that we could obscure 10% of a view with a plastic partition and get the same effect. He also said that modifications to the size of apparatuses and floor space can make up for the amount of materials we use on a small budget.

There was a display board with many past exhibits done by Mauk. These consist of an airport, McDonalds, play station, and Reynolds composite bikes. These were helpful because they varied in size and you could compare them to the square footage we will use for our exhibit. The bike exhibit was unique because it shows how you can interact with your observers. The bike wheels were on a podium and they were constantly spinning. The observer could remove a wheel and ask questions about it, and this is a functional part of the exhibit. Mitchell Mauk showed the class many innovative techniques in building an effective exhibit.

Alix Jiang Mauk Design Report

The Mauk Design field trip is absolutely quite an experience. Walking into the office, I feel the design. Throughout Mauk's speech, besides their excellent and inspiring work, his several points caught my attention.

1. "You don't have to make it 100% to block audiences' view. 10% can still be a divider and works the same, or even better."

This is a striking point in terms of saving materials and managing the budget, which we should definitely bring into our show.

2. "Green is not having anything there."

At first, we had a headache on how to fill the huge space in Jack Adam Hall. As a matter of fact, we don't have to. I believe that leaving empty space, and giving the audience extra imagination is one of the most crucial parts of the exhibit design.

3. The Play Station Exhibition model is a phenomenal master piece. The swirl creates the flow as well as shows all the products in process--from PS1 to the latest product. Related to our show, what's in common is to show the process. At this point, curving or swirling path is definitely what we should consider.

In addition, the material library upstairs is something worths mentioning. We got to see and touch the various material, in order to get a close sense of the materials.

Tagline 2-22-09

Hi all, I know I am the teacher etc. etc. but I thought of a tagline, a word actually: "current", that might play nicely with the word stream. So, "design current" or "creative current". Did a sketch just to see the context of the type. Please do think of more, better, catchy, etc. For the logo, I think playing with the "S" has a lot of potential, looks like a mirror of "2", but should not be a gimmick. -- I changed the header image of the blog, got tired of mathematica...

Project 3b

Project 3b: Paul Carlson -- Final Logo

Project 3B: Jennifer Lee

Project 3B - Final Logo /// Sean Fridman

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Project 3b: Logo Comps

Sherwin David - Project 3b: Logo Comps

Final logo ideas. I'm not so sure about the color choices however.

524 Exhibit Design - Spring 2009 : 3B logo design

Elsa Huerta has sent you a link to a blog:



Blog: 524 Exhibit Design - Spring 2009
Post: 3B logo design
Link: http://524exhibit.blogspot.com/2009/02/3b-logo-design_19.html

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3B logo design

I like the center one the best

3B logo design

I like the center one the best

Project 3B : Logo Sketches Part 2 | Wilson Chiu

decided to go for the simple look. makes building it a lot easier.

Mauk Design Feildtrip

It was fascinating seeing how massive some of these exhibits were, and how small
some of the others were. One of the things I found the most interesting at Mauk Design
was that Mitchell Mauk was actually a graphic designer. I thought he would have just
been solely an exhibit designer, relating more towards product design and building
things. I enjoyed the little bit of mystery and not being able to reveal what certain
things were.

Project 3b Logo Design

Logo Sketches