Thursday, February 4, 2010

Project _1_HandM

When doing the evaluation of H&M in the Stonestown Mall, it was overwhelming how big the space was compared to the likes of Apple where they have a solid rectangular foundation. H&M has a very dimensional layout which was good to see in person because Jack Adams Hall shares similarities. It was nice and abstract, however, I feel the layout was sporadic at times and could've used some work. But I did like how the store was flooded with merchandise almost intentionally to make the customer walk to every spot in the store so they didn't miss anything.

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