For My Logo Sketches, I wanted to portray the play on words of being impulsive by playing with different letter types and fonts. I also wanted to play with the medical connotations of "pulse" by building it into the word.
For my Mood Board, I was fascinated with the idea of the heart as a means of pulse which is why I included the pictures of a growing heart.. I also was interested with music and the circulatory system ...
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