Project 7: Paul Carlson -- West Office Exhibition Design

One thing that struck me about our trip to West Office was their emphasis on rough sketches and sketch models. With all the technology available nowadays, I think often the “preferred” approach is to use it as much as possible for the wow factor. However, as was pointed out, some people just cannot be engaged by 3D CAD mockups or renderings; in these cases, drawings or sketch models can be invaluable. I think this is a good lesson for us to take to heart; for all of the tools and resources we have at our disposal, sometimes nothing beats taking pen to paper or making something out of foamcore or clay or whatnot.