Alix Jiang-Stonestown-J.CrewJ.Crew store's display and layout is basically divided into women's and men's sharing almost equally half and half space. Among the high shelves, they fill the empty space with the display desks. So, the whole store feels pretty packed. The lighting is designed along the ceiling edge as well as some highlight display models. It is soft, gentle and warm lighting.
The biggest problem of the store layout, I think, is lack of space. When I walk around the store, I don't feel like the flow is smooth enough. Full of display and full use of space makes the store a little bit disordered.
The successful part of this store is the color, which is black, since the J.Crew's clothing is very colorful designed. At this point, the store's theme color-black-is good for visualization.
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